DEVELOPMENT STRATEGY OF RICE ORGANIC FARMING SUSTAINABILITY TOWARDS FOOD SAFETY: A CASE STUDY IN KEDIRI-INDONESIA

Organic farming is a way of farming that does not use chemicals as fertilizers and pesticides. In this way, what comes from the soil is returned to the soil so that the sustainability of the environment is maintained and the quality of the plant produced is guaranteed. This is in contrast to conventional rice farming that is still using fertilizers and chemical pesticides that are easily dispersed to obtain great results of harvest yield. This study aims to understand: (1) the characteristics of organic rice farmers; (2) organic farming implementation; and (3) to give recommendation strategy to develop organic rice farming in Kepung Subdistrict Kediri. This is a descriptive-qualitative research, primary data was collected through interview with 30 farmers in May-June 2017. Data were analyzed descriptively by using information on farming system conducted by farmer, then, SWOT analysis was used to formulate strategy. The results showed that although Kepung District has LSO as organic certified region on rice, but some farmers still conducting conventional farming. Farmers are also find difficulty in market their product. Development strategies can be focused on strengthening farmer group institutions especially in seraching for wider target market