Breast cancer information dissemination strategies – Finding out what works

This study aimed to identify the best strategies for dissemination of information about breast cancer. In November 2004, 28 breast cancer survivors were interviewed. Three themes emerged from these discussions: the shock of diagnosis; the onus being on the patient to search for information; and the different types of information that breast cancer survivors want. To learn multiple viewpoints, 12 focus groups were held with breast cancer survivors (n=127) and three focus groups were conducted with information providers (n=25) in the spring of 2005. Participants validated the themes and identified two programs using “best practices” to provide information for women dealing with breast cancer. This article highlights the study findings, including implications for practice, education, and research