Outline for Research Development in the Field of Crisis Communications

The last thirty years of interest in an organizational crisis have prompted academics and practitioners in the field of management and communications to study crisis communications. Prevention of the crisis is aimed at avoiding negative resonance in the media; it reflects the communicative aspects of the crisis. We can argue that even one hour, lost in vain during the crisis, can be very expensive. An interest in solving of crisis situations has created a dozens of research findings and the best observations practice by academics and practitioners in the disciplines of management and communication. This interest has created a cottage industry for experts on management practices. It is even a key aspect of issues management in so far as issues leading to the crisis and crisis leading to the issues. The management reasoning for this interest is simple: the crisis costs money, which offers the incentive to avoid, mitigate, and respond in the best ways got protecting capital and human resources, and generically ‘reputation’, which may feature the essence of an effective crisis response. Damaged reputation can offend businesses’ customers, non-profit donors and legislators, who provide tax revenue for the government agencies. Thus, by whatever focus, the ultimate topic featured is the integrity and legitimacy of the organization, as managed resources, through various disciplines, including public relations. The author has made an analysis of investigations which has been conducted in a field of crisis communication. Crisis communication is a specific field of public relations research that continues to grow actively. It is safe to say that the theme of anti-crisis management has become dominant in public relations research. Soon, we will be able to observe the situation when crisis communication will become a practically independent branch of knowledge, minimally dependent on public relations. Crisis communication is inextricably linked with three other key PR spheres: risk communication, problem management and reputation management. Therefore, it is very important that this problem be investigated in a single context