La communication organisationnelle, une question de communauté

A border definition of organizational communication is proposed which focuses on the emergence of the various terms in the academic and professional field and seems to be at the intersection of democratic question of access to information and decision-making and economic issues marked by the intensification of market logics. Normative models of public relations and brand are distinguished from non-managerial and critical models, which are the subject of a specific development. Finally, the issue of structuring an area of practice and research is examined in the light of recent initiatives that fall within the professional and academic practices