Politically-Technological Potential of Cultural Practices in Ukrainian Perspective

The article is devoted to the consideration of historical dynamics of the organization’s means of cultural practices in Ukraine, in their power and politically-technological perspective, taking into account their optic modes. The difference between classical culture industry and global culture industry is formulated by British researcher Scott Lash is basis of our analysis. It is also taking into account his distinguishing a high culture model of Enlightenment in contrast to a cultural industry. Everyone has its own specificity in the constructing of cultural practices within the organizational dominance of social institutions. In describing the features of each historical form of cultural practices, an attempt has been made to outline their specificity in the Ukrainian cultural space. Each historical type of cultural practices organization (high culture, the classical culture industry, global industry of culture) has its own ways of involving in political technology, its mediators, and the modes of vision. The early Modern form of the material culture production was balanced by the normativity of social institutions and their disciplinary practices. The discursive practices of Modern provided the status of a high culture and its model of power-over. Its textual mode of vision served the cultural practices of the implementation of the national state. The classical culture industry on the basis of commodification ensures the penetration of the principle of identity in the sphere of cultural practices. Vision mode of the spectacle is the basis of the visual culture in the stage of its industrialization. The global culture industry carries out immanent power such as working from within. There is a global mediation of things. De-differentiation of the principles of reflexivity and spectacle creates a new mode of vision as the transparency of the Internet-space. Classification of ways of cultural practices organization is intended to clarify the situation in contemporary Ukrainian culture