Is our feminism bullshit? The importance of intersectionality in adopting a feminist identity

For nearly 50 years, social researchers have chronicled the continued stigmatization of feminism. Past research has evidenced the reluctance of individuals to adopt a feminist identity, despite their agreement with feminist ideals—otherwise known as the Feminist Paradox. The current study drew from a diverse sample (N = 355) and asked participants to provide their definition of feminism. Using a mixed methods approach, the current study aimed to understand how thematic differences in participants’ definitions of feminism were associated with adopting a feminist identity. Participants who emphasized the importance of integrating intersectionality in defining feminism were more likely to identify as a feminist. Conversely, those who defined feminism as exclusively attending to the needs of women were less likely to identify as feminists. The current study found very little negativity towards feminism, by feminists and non-feminists alike. As such, the current study may be indicative of a new Feminist Paradox: one that is more heavily influenced by the incorporation of intersectional politics in addition to negativity or stigmatization. Implications for the broader context of feminist identity and how feminist objectives are represented within mainstream perceptions are discussed