A conversation with the reader: Understanding the preferences of the public from the navigation traces in the fanpage of the newspaper Correo Popular from Imperatriz (MA)

Objective: This study proposes to understand the predilections and newspaper reader behaviors ``Correio Popular`, from Imperatriz (MA) starting at the descriptive analysis of the navigation means and interactions made by internet users who are part of the fanpage ``likers``on Facebook. Method: The research is structured in three methodological pillars: a descriptive study, categorization from qualitative study and interview. The descriptive study was made possible through the analysis of data from the administrative panel of restricted access to administrators and page managers, which was released for this research. The survey occurred between 12 June to 23 June 2013.The qualitative phase provides analysis and categorization of the comments inserted in the most talked about subject in the period,the post scored 82 posts from readers.Finally some data are the result of two interviews. Results: Made with two journalists that work in the newspaper and monitor the page.The result shows some guidelines for use of fanpages for future newspapers in similar format. Conclusions: The Study allowed the understanding of the function of fanpages for vehicles, at least in small cities