A critical review of the various discourse theories is presented, the factors causing their appearance are identified. It is concluded that the variability of theories and methods in conducting discursive analysis determine the necessity of making choice of such a position, which involves the natural communication’s study, the subject-content side of speech communication and its social organization, the structural features of discourse study and its elements functions with the external context. Among the factors that determine the emergence of various theories of discourse, highlighted stereotypes of thinking, paradigms developed in certain academic circles. When revealing the essence of discursive analysis, the national school, the nation...