METHODS OF PERFORMANCE EVALUATION OF RUSSIA’S PARTICIPATION IN GVC AND THE FORMING OF EFFECTIVE VALUE CHAINS INVOLVING ASIA-PACIFIC COUNTRIES

Increasing competition among Asia-Pacific countries producers leads to a continuous search for tools that provide long-term competitive advantage and enable businesses to operate effectively in a volatile external environment. One such tool is the country’s participation in global value chains (GVC). High rates of development in most Asia-Pacific countries are connected with the growth of their involvement in the GVC, as well as the use of imported components and materials for increased production and exports.Objective of this paper consists in understanding the structure of the GVC and identifying possibility for Russian integration into the effective chains. The paper describes the characteristics of a modern methodological basis of GVC study, including the definition of the main deficiencies and developing a method of performance evaluation and improvement of the GVC for Russian enterprises with the Pacific Rim countries