TELEVISION: FROM A MIROR AND A SCENE TO THE INTERFACE SCREEN

The article is devoted to current trends of development of television and journalism in general. It includes change in sociocultural role of journalism and transition from communication type «one-to-many» through polylogue «many-to-many» to dialog «one-to-one». Nowadays spectators get a possibility to create the news product and even affect the agenda. They are don`t only get a wider access to information, they are also able to create the news. New technologies effects the speed of information exchange and hypertext becomes one of the basic formats of television news content. It means media gains hypertext properties, which are distinguishing feature of web-journalism along with the interactivit