Code Switching Analysis in the Notes Made by the Sales Assistant in Ripcurl

Language is very important means of communication. It is used to communicate and to give information to others. There are many languages in the world that people can choose their interaction. Choosing one proper language in communication is very important to avoid misunderstanding. People have to choose a particular language and or decide to switch from one to another. The switch from one language to the other one called as code switching. Code switching may occurred in many areas. One of them is tourism area. Thus, the aims of this research to identify the types of code switching, to analyze the function of the code switching and to find out the factors led the sales assistants code-switch. The data source was taken from the log book of Ripcurl (surf shop) that is written by the sales assistants. The data was collected through observation method through note taking techniques. The log book was read and the expressions represent the use of code switching were noted. After the data collected, they were analyzed. Descriptive qualitative method was used to analyze the data. The analysis was conducted through several steps. First, the theory proposed by Poplack (1989) was used to classify the types of code switching produced by Nusa Dua Ripcurl log book. Furthermore, the theory of the function of code switching developed by Apple and Muysken (1987:118-120) was used to analyzed the function of code switching. The results of the analysis shows that there are three types of code switching found in the notes made by the staffs in Ripcurl Nusa Dua namely tag switching, inter-sentential switching, and intra-sentential switching. In terms of the function of the code switching, it is found that not all of six functions were available. Metalinguistic function, referential function and phatic function were applicable found in the notes made by the staffs in Ripcurl Nusa Dua. Last, the factors led the staff code switch is because the staffs found that the English term is easier to remember or better to be understood than in Indonesian term