Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods
- Lyndal Wellard
- Michelle Havill
- Clare Hughes
- Wendy L. Watson
- Kathy Chapman
DOIAbstract
Abstract Objective: To examine the association between energy cost and energy density of fast food products. Methods: Twenty Sydney outlets of the five largest fast food chains were surveyed four times. Price and kilojoule data were collected for all limited‐time‐only menu items (n=54) and a sample of standard items (n=67). Energy cost ($/kilojoule) and energy density (kilojoules/gram) of menu items were calculated. Results: There was a significant inverse relationship between menu item energy density and energy cost (p<0.001). Salads had the highest energy cost, while value items, meals that included a dessert and family meals had the lowest. Conclusions: Fast food chains could provide a wider range of affordable, lower‐energy foods, use p...
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