Banyuwangi Ethno Carnival as visualization of tradition: The policy of culture and tradition revitalization through enhancement of innovation and locality-based creative industry

This study aims to describe Banyuwangi Regency’s strategies in revitalizing Using culture through Banyuwangi Ethno Carnival (BEC) as visualization of tradition. Ethnographic method with cultural studies perspective was used to explain the existing power relation among parties. Data analysis was started in data provision stage by interpreting the relationship among indications found in field to reach comprehensive conclusion. The traditions include Damarwulan, Gandrung, and Kundaran, and also Seblang and Kebo-keboan rituals. Traditions and rituals in modern package of fashion such as Gandrung Sewu and BEC. BEC as the ultimate innovation takes local art tradition to global sphere. The policy stages themselves sequentially show continuity since the regime of Banyuwangi Regent T.S. Sidik (1995–2000), S. Hadi (2000–2005), A.R. Lestari (2005‒2010), A.A. Anas (2010‒2015), and A.A. Anas (2015‒present). Some public figures and humanists in Banyuwangi also stated that the achievements are the accumulation of previous continuous and sustainable policies