THE RELATIONSHIP OF FARMERS SOCIO-ECONOMIC CONDITIONS, THE ROLE OF CHAIRMAN OF GROUPS AND AUTHORS WITH THE INNOVATION LEVEL OF SUPER LEGOWO RICE CULTIVATION

This study aims to determine the level of adoption of lowland rice farmers to super Jajar Legowo rice cultivation, knowing the relationship between socio-economic factors of farmers, knowing the relationship between the role of farmer group leader and the role of agricultural extension officers with the adoption rate of Super Jajar Legowo rice cultivation.This study uses a quantitative approach with survey techniques in Jati Village and Suruh Kalang Village, Jaten District, Karanganyar Regency. The data collection techniques use interview methods, recording and observation. An overview of the socio-economic conditions of agriculture, most of the age of farmers are between 46 - 55 years old, the level of formal education in elementary and high school, mastery of paddy fields 0.26 - 0.35 ha, have farming income> 5 million (37%) / planting season, dependents of farmer families 20 years and non-formal education in 1 Planting Season 2 times. The relationship between farmer's assessment of the role of the leader of the farmer group (as legitimator) and the role of the head of the farmer group (as advisor) with the adoption level of innovative legowo super rice cultivation has a real positive relationship. The relationship between farmers' assessment of the performance of educators, dissemination, facilitation, supervision, and evaluation with the level of adoption of innovative legowo super rice cultivation has a real positive relationship