THE SOCIAL ENTREPRENEUR – THE NEW PLAYER ON THE SOCIAL STAGE

Many authors that study the concept of social entrepreneurship have focused their explanations of this concept on the basis of the individual, the social entrepreneur. The American School of Social Innovation, one of the four existing school of thoughts in the area of the topic, focuses on the study of the person behind the (social) entrepreneurship. Seen as „road opener with new strong ideas”, as „change agents in the social sector” or as „pragmatic visionary who achieves change at a large scale”. The social entrepreneur could be considered the modern version of Say’s or Schumpeter’s portrait of entrepreneur. There are also some authors that consider (social) entrepreneurship, related to the individual as a competence and as attitude. The authors of the paper will also explain in this paper the concept of (social) entrepreneurship as a competence, but in another way. The concept of (social) entrepreneurship is many times associated with the adoption of business instruments in the civil society sector that is why a new vision on the role of the business executive will be presented in relation to the „modern” version of the entrepreneur: the social one. According to the authors today’s business needs more improvising professionals, to add up to the extensive number of executive professionals. The authors believe that the “real “social entrepreneur is an embodiment of such a type of professional: an improvising professional, a “player” in the business and social field..