Mahremiyetin Dönüşümü: Ünlülerin Instagram Paylaşımları Üzerine Bir Araştırma

Social media leads people to rethink the concept of privacy, which is defined as what is secret. Shares of individuals on this virtual medium push the boundaries of privacy. Individuals feel more free in this new medium and are sharing more bravely. Under the influence of this situation, content related to the privacy of the individual is also exhibited in social media, a public space. Individuals do not refrain from sharing their photos and videos, taken in their private space, with their followers on social networks, whereas they often hesitate sharing them with others in their daily lives. The aim of this study, in which the perception of privacy is addressed in the context of McLuhan's technological determinism approach, is to put forth the corrosion of the concept of privacy and the boundaries of private life as a result of shares on social platforms. For this purpose, the personal shares of individuals in the forefront of society, defined as celebrities, on the popular social media tool Instagram have been examined. In the scope of this research, Instagram Turkey reports from the website “boomsocial.com”, which publishes the measurements of social media accounts, have been accessed. The description method is used in the study. 10 famous people with the greatest number of followers were selected from the sectors where the names of famous people can be reached. The sample of the research consists of 40 celebrities from 4 different sectors in total. In the Instagram accounts of the selected 40 people, the shares towards disclosure of private space were selected As a result of the study, it is seen that 22% of famous people share photographs taken in private areas. The highest ratio of the number of likes received to number of followers for the shared photos is 8.2% while the minimum ratio is 0,2%. When the other content shared by these celebrities is examined, it is seen that followers are more likely to appreciate a content, which evokes feelings of nationalism, is related to their profession, or shows that they are in public spaces. It is understood that there is no tendency of followers to follow the private life, although there is a new tendency of famous people to share their private life. This study is important, as it puts forth the perception of privacy in our society