Türkiye’de Perakende Sektöründe Hizmet Veren Üç Kurumun İtibar Katsayısı ve Finansal Göstergeleri Üzerine Bir Araştırma

In this study, corporate reputation and financial indicators of three public retail firms are both examined through quantitative analysis. Within this scope, inspecting dimensions constituting the corporate reputation quotient, their weights are assessed and financial indicators relating to financial position, financial performance, cash flows and firm value are all calculated. And so, the relationship between corporate reputation is determined. While Fombrun’s RQ model is examined in six dimensions, A market and other two firms are determined unidimensional and two-dimensional, respectively. A market has the highest corporate reputation quotient. B market have both the lowest corporate reputation quotient and firm value. Accordingly, it can be said that high financial indicators are not unique component on forming corporate reputation quotient. A market and C market have higher firm value than B market, since their reputation perception in society is high, even if their financial indicators are lower than B market. Therefore, we can conclude that high corporate reputation quotient is needed for high firm value