THEME AND IMAGE IN TEO VOZIANOV’S DESIGN ACTIVITY

The purpose of the article is to consider and analyze the creative work of Teo (Fedor) Vozianov as one of the leading Ukrainian fashion designers through the example of catwalk collections which were presented by him at Ukrainian Fashion Week; to identify the theme, the stylistic and the imagery of his design activity; to trace the features of its formation and evolutionary-transformational movement. The research methodology consisted in the application of comprehensive analysis of material (clothing) and non-material (ideological and metaphorical) basis of Teo Vozianov’s creative work. The scientific novelty of the work lies in re-examination, regularization and systematization of facts of the creative biography of the designer in order to reveal the importance of his creative activity in the development of Ukrainian fashion industry and modern trends in Ukrainian fashion design in general. Conclusions. It was concluded that Vozianov’s collections demonstrate his individual, well-established and recognizable stylistic and imagery, which represent Vozianov brand. T. Vozianov’s fashion line is characterized by the imagery which was created beyond the canonical scopes of traditional fashion and beyond the scopes of its norms, which appears in the forms of the ‘character-image’ system. T. Vozianov’s design ideas have a philosophical overtone that affects both the interpretation of images of his collections and the fashion-art direction chosen by him. Interest in the theory and in Kazimir Malevich’s creativity brought T. Vozianov’s project activity to cutting-edge conceptuality, establishing the ideas of minimalism, geometrism, laconism of the forms which are inherent to all of his collections and enjoy great popularity in modern Ukrainian and European fashion. T. Vozianov rethought K. Malevich’s work not only through the image system but also as his own creative technique, giving modern impetus to the idea of suprematism. Artistic priorities in T. Vozianov’s design determine the originality of his themes, modern stylistic and imagery. The image and theme overtone of T. Vozianov’s creativity has intellectual and analytical basis and is reinforced by the power of his creative thought, which is an integral part of the main direction of modern design