Condicionantes del turismo sustentable en el caribe mexicano

The competition on the international tourism market has negative effects on the behavior of American’ tourist flows on the Caribbean coast of Mexico. The mass flows has highlighted the limitations of traditional model based on the offer "sun and beach" common throughout the Caribbean area. For this reason, we need to rethink new ways to support development tourism, the decentralization of political and administrative functions of the three levels of government, and seek to strengthen regional synergies to enhance diversification opportunities around the development of new attractions and offers from local markets.This strategy will promote the sustainability of the regional economy and state and consolidate a sustainable development project in the long term