Le rôle de la croisière dans l’ouverture de Casablanca au tourisme

The cruise industry has grown considerably in the Mediterranean. this growth benefits mainly to the north shore, which has the necessary infrastructure development but the potential is immense in the countries of the southern shore. With the cruise, they may find the opportunity to diversify their tourism offer and enhance their economically port cities, which for the most part, have a very important cultural heritage. This article examines how the rise of activity on the southern shore of the Mediterranean can be put at the service of a development project. The case study focuses on the city of Casablanca, the economic capital of Morocco, which, although poorly valued on the tourist map, is necessary spontaneously as the first destination of cruise tourism in Morocco. Development activity is an opportunity for local authorities to implement an integration strategy in the port city that completely redefines the function of the port in the city