Characteristics and Economic Value of Tourism Services in Coastal Area of Gunungkidul Regency

The Coastal Area of Gunungkidul Regency has beautiful beaches supported by small scale fisheries activities that can attract tourists to visit. The problem of coastal management are waste overload and sectoral ego. The aims of this study are to identify socio-economics characteristics of tourists, the factors of push-pull tourists to visit, and estimate the economic value of coastal areas. Criteria of push factors tourist based on self motivation, while the pull factors based on the perception of tourists. Estimation of economic value using travel cost method. The research was conducted by survey technique. The main tourist destinations to go are to enjoy the beauty of the beach (81%), observation of natural resources (11%), and school assignment (8%), with self motivation are potential of natural resources (62%), closed distance from home (24) %), and low cost (14%). The perception of the tourists associated with the beach is quite beautiful (77%) with clean and well maintained condition (72%), but needs public facilities (38%). Estimated economic value of coastal tourism is IDR 3.1 billion per year showed that coastal areas need to be maintained for future generations. Collaborative and transparent management of coastal resources between community and government is essential to maintain coastal tourism sustainability