Linguo-Stylistic Properties of Business English Discourse

In this globalized business environment, businessmen attach great importance to establish long-term and friendly relationship with partners and clients through business communication. The primary aim of the paper is to investigate the linguistic and stylistic properties of Business English, mainly metaphors, euphemisms and idioms as core figurative elements used to enhance and enrich business speech. The authors of the article have made an attempt to analyze the use and functions of figurative patterns in Business English, to reveal their realization through lexical and grammatical patterns and illustrate implied meanings. The research methods include comparative study and classification the lavish use of stylistic devices in business discourse with the reference to the conceptualization of abstract notions from source domains bound to human behaviour, personality and actions, sports and competition, nature and disasters, military and other tangible notions. The particular linguistic point made by figurative language is proved to be common not only in poetry and prose, but also in nonfiction discourse, in this case in business