Professional Identity via Virtual Corporate Discourse: Linguistic Perspective

The article is devoted to the linguistic, social and psychological characteristics of the professional identity including its cognitive, behavioural and emotional components. The paper considers the role of virtual corporate discourse in the processes of formation, monitoring and developing of the professional identity. In authors’ opinion, corporate discourse can be considered as the exponent of the intentions, knowledge and skills of communicants and their level of professionalism, so the elements of virtual corporate discourse differentiating specialists and laymen, as well as linguistic means preferred by both groups in their professional interaction, are analyzed in the work on the material of official corporate websites