Communication as Resource: Problems of Introduction of Social Innovations in Modern Russia

Investigation of development and implementation of social innovations in regions of Russia is an important scientific problem. A socio-economic and political situation, traditional forms of government affect the forms of business communication and their efficiency. The subjects that determine the information and communication space of innovators are business, educational institutions and the state (Triple Helix theory). We also proceed from the fact that socio-economic development of the territory (case study of Volgograd region) depends on business, government and non-profit (third) sector as the main subjects of activity. We explore the communication as a resource for the formation of innovative activity; economic, political and cultural factors of this process are also researched. The research was carried out with the support of the RFBR (The Russian Foundation for Basic Research) and the Volgograd region administration (project № 17-13-34010). Young researchers, young entrepreneurs and experts were surveyed using qualitative methods. The results of the study allowed us to gain answers to the following questions: a) what communications are required for the formation of social capital; b) how to develop and implement innovations through communication. The study has showed that the problem with communication is systemic and affects all actors