Informative Evolution. Libraries and Person

The article discusses the main issues affecting the society as a whole, public groups or individuals in the process of public information in connection with the active development of information and telecommunication technologies. The author analyzes the development of informatization, its influence on society and on its components. The regularity of this process in the history of social development, its necessity for a qualitative breakthrough of civilization in the future are substantiated. In this case, traditional library institutions instead of to die as skeptics predicted for them, can become an effective tool for this process. Access to information and the possibility to use it are an important stimulus for activating the creative potential of people. And, thus, we can talk about creating conditions for a sharp increase in the creative potential of society as an important argument in relations with the surrounding reality. Modern informatization reveals new possibilities for a growing number of creative people in accumulating of intellectual potential, creating conditions for new infoproduction. At present, the initial stage of this mass process, with spontaneous infotainment and low quality of information products, low social significance, is under observation