THE REFLECTION OF THE SPECIFICITY OF LANGUAGE CONSCIOUSNESS OF AN ETHNIC GROUP IN THE MATERIALOF FREE ASSOCIATIVE EXPERIMENT: INTERCULTURAL ASPECTS

The article deals with the relevance of research of the peculiarities of linguistic consciousness (LC) of an ethnic group from the positions of psycholinguistic theory of intercultural communication as a new ontology of the analysis of LC. The aim of the investigation is the search of the ethnic identity of an ethnos, on the basis of which goals to identify elements of a community and ethno-cultural specificity of the language consciousness of contacting ethnics groups are set. The associative dictionaries of the Russian and Kazakh languages which reflected linguistic consciousness of the compared linguocultural communities, having been contacting with each other for a long time were used as research materials.Identified similarities in the process of comparison of associations to the same word stimuli may indicate the inevitable generality of the ethical, moral, family and kinship relations due to the basic human values, on which the human society is formed and kept.On the other hand, the differences and divergent strategies of the association are subject to the national and cultural peculiarity of the life of an ethnos, its traditions and customs. It itself is interesting from a historical, social and cultural points of view and may not necessarily lead to misunderstanding and cultural conflicts. This diversity and “otherness” may contain special heuristic potential, be a source of research interests, the reason for the attraction of ethnic groups to each other and a search for inter-ethnic tolerance