Analyse multimodale de l’ethos en interaction : le cas de l’interview politique télévisée

The present study treats the ethos’ construction in an interacting speech. It aims at describing the modes of staging images of oneself and the other in televised political interview situation. Precisely, it’s about to raise the discursive markers through which the interviewed person’s ethos is highlighted and to see if, contrarily to what one might think at first glance, the interview may constitute, like polemical speech, a convenient field to the construction of the interviewed politician’s demeaning images. To do so, the analysis relies on a set of concepts and theories borrowed from Discourse Analysis in Interaction and linguistic pragmatics