Socially Responsible Investments: Essence and Directions

Introduction. The existent interpretation of essence idea (conception) of «socially responsible» investments are regarded in the article. It is marked that double nature of «socially responsible investing» is displayed in the process of its using as it gives the possibility to satisfy the new both public and corporative sectors simultaneously. Promotes harmonic balancing between economic effectiveness and social justice. It grounds that under the condition of great competition at the inside and outside markets, and strengthening the global processes of the social development of the enterprise and the realization of social function is more and more important and becomes a serious factor of providing a steady economic development. We should consider the level of corporative and social responsibility as one of the directions in realizing of social business structure functions which unite and integrate the index of measuring that is the size of socially responsible investments. Purpose. Following of their tending, directing of using universal outside and inside kinds of socially responsible investments was considered. The attention is paid to the impossibility of socially responsible investments identifying with social investments. They mean more capacious notion, as they take in all amount of additional enterprise expenses directed to satisfy reasonable needs of interested in it sides. Results. Besides, it is given the analysis of present state of socially responsible investments in Ukraine, which else is compared with the developed countries and has preference the inner character of directing. Namely they, according to their volume exceed the size of home enterprises on universal investments and the investments of outside direction, though namely they relates to the highest level of socially responsible investments. Conclusions. It is confirmed that basing on the experient of the developed countries, national business structures have to do and may activised their activity not only in the direction of increasing the volume of socially responsible investments, but also in the direction of using fully all these kinds