Perbedaan Perilaku Konsumtif Ditinjau dari Tipe Kepribadian Pada Siswa Sekolah Menengah Atas

The purpose of this research is to study the differences of consumptive behavior tendences between introvert and ekstrovert personality types among students. This research used quantitative method, involved 174 subjects from Senior high School students SMA Negeri 2 Surabaya Grade XI who were chosen by random sampling. The instruments used for collecting data were scales of consumptive behavior tendencies and personality types. Data analyzed by Independent Sample Test (t-test) with error level of 5%. The result of analysis showed a significance value of consumptive behavior tendencies and the personality types is 0.049 (p<0.05), means there is a difference tendency of the consumptive behavior in terms of introvert and ekstrovert personality types among participants. This study also showed differences in the average (mean) value of the variable consumptive behavior tendencies of students who have extrovert personality at 102.63 and the student who have introvert personality at 97.91. This indicated that the tendencies of consumptive behavior on students who have extrovert personality is higher than the students who have introvert personality. Abstrak: Tujuan penelitian ini adalah untuk menguji perbedaan kecenderungan perilaku konsumtif antara tipe kepribadian introvert dan ekstrovert pada siswa. Penelitian ini menggunakan metode penelitian kuantitatif dengan sampel sebanyak 174 siswa yang berada di kelas XI SMA Negeri 2 Surabaya, yang dipilih berdasarkan teknik random sampling. Instrumen penelitian yang digunakan adalah skala kecenderungan perilaku konsumtif dan skala tipe kepribadian. Analisis data yang dalam penelitian ini adalah uji Independent Sample Test (uji-t) dengan tingkat kesalahan 5%. Hasil analisis data menunjukkan nilai signifikasi variabel kecenderungan perilaku konsumtif dengan tipe kepribadian sebesar 0,049 (p