With the advancement of the information age and knowledge, new techniques have been designed to allow the development, creation and evolution of strategies, tools and applications that facilitate internal and external actions of organizations. The purpose of this article is to show the results of a literature review of one of these techniques: Big Data. The methodology consisted of a review of the Scopus database throughout the last two years (2014-2016). Based on the findings, the importance, advantages and disadvantages of this application are discussed. It was clear that the use of Big Data is an important technique that contributes to handling large volumes of information and is used in the field of technology management i...
As a target for discussions in several areas of knowledge, the Big Data has attracted relevant inter...
[ES] Los datos han sido, son y serán el recurso más importante de una organización, ya sea privada, ...
Within its multiple applications, the Big Data has gained importance in marketing, allowing companie...
With the advancement of the information age and knowledge, new techniques have been designed to allo...
Trabajo de InvestigaciónBig data is among us, it’s present on all parts of our life and like time it...
In the current business scenario, people talk about Big Data because of the vast utilitarian value t...
El uso masificado de las tecnologías y las redes sociales han permitido un aumento en los datos como...
Big Data has become a worldwide trend and although still lacks a scientific or academic consensual c...
At present, humanity is immersed in a world of constant changes and evolutions, presented by globali...
In this lengthy article I will try to relate the Big Data to different aspects of digital marketing,...
Current advancements in Information Technologies (IT) lead organizations to pursue high business val...
El presente artículo trata sobre el estudio de una nueva tecnología llamada Big Data para manejo de ...
This work refers to a conceptual paper that sought to discuss through bibliographies, the subjects o...
The term Big Data with each passing day, it becomes more important, which is why in this resear...
The use of big data has garnered increasing importance in academic research and managerial practice ...
As a target for discussions in several areas of knowledge, the Big Data has attracted relevant inter...
[ES] Los datos han sido, son y serán el recurso más importante de una organización, ya sea privada, ...
Within its multiple applications, the Big Data has gained importance in marketing, allowing companie...
With the advancement of the information age and knowledge, new techniques have been designed to allo...
Trabajo de InvestigaciónBig data is among us, it’s present on all parts of our life and like time it...
In the current business scenario, people talk about Big Data because of the vast utilitarian value t...
El uso masificado de las tecnologías y las redes sociales han permitido un aumento en los datos como...
Big Data has become a worldwide trend and although still lacks a scientific or academic consensual c...
At present, humanity is immersed in a world of constant changes and evolutions, presented by globali...
In this lengthy article I will try to relate the Big Data to different aspects of digital marketing,...
Current advancements in Information Technologies (IT) lead organizations to pursue high business val...
El presente artículo trata sobre el estudio de una nueva tecnología llamada Big Data para manejo de ...
This work refers to a conceptual paper that sought to discuss through bibliographies, the subjects o...
The term Big Data with each passing day, it becomes more important, which is why in this resear...
The use of big data has garnered increasing importance in academic research and managerial practice ...
As a target for discussions in several areas of knowledge, the Big Data has attracted relevant inter...
[ES] Los datos han sido, son y serán el recurso más importante de una organización, ya sea privada, ...
Within its multiple applications, the Big Data has gained importance in marketing, allowing companie...