Tecnificação de Produtores e Estruturas de Governança no Sistema Agroindustrial de Leite

The developments observed in dairy milk Agribusiness System (AGS) trajectory in Brazil reflected in the operating mode and in the relations of the producer and processor segments. The diversity at the technological level of dairy rural production segment, in Brazil, had an effect on the general performance of the chain, extended to the structure of relationships, and impacting on the distribution of value in transactions. This aspect is explored in this article, grounded on the proposal to understand the organization strategies of the segments that integrate the production chain through the assumptions of Transaction Costs Economics and Measurement costs Theory. For this, we aimed at understanding how the relationship between the dairy producer and processor segments happens, when considering the level of technological specialization of producers in different regions of the state of Paraná. Methodological procedures based on qualitative assumptions and descriptive research involving primary empirical data were used to reach this objective. The primary data were obtained from semi-structured interviews with producers and processors located in different regions of the State. As a result, a close connection has been identified between level of technification and governance structures. Hybrid forms are the predominant governance structures, involving formal and mostly informal contracts. The latter requiring trust and reputation. In this case, it was identified that formal contracting is associated with high levels of technification in the rural production segment. This form was found only in the Central-Eastern region of the State, highlighting the high level of productivity and better distribution of value. On the other hand, informal constraints predominate in other regions of the state and are associated with low level of technification and low productivity