Lógicas en la representación de la moda

Fashion is an heteroclite object: market circuit, economic industiy, but also anthropological or ethnological "ways of dressing", we can add the problem of aesthetic representation. Furthermore there are the forms of identification with a certain paradigm of modernity, a construction ofsocial and symbolic intersubjec tivity. Fashion is a complex cultural devise displaying multiples levels and poses key questions about the shape of contemporary cultures. Fashion which circulate in media supports and in the fashion press, with the teams ofphotographs and models, is actually a edagogic" text book. The paper focuses the "accessory" as a privileged sign offashion and the different logics offashion representation in a comparative study of western and eastern press