A MAN IS IN INFORMATIVE SOCIETY: PROBLEM OF MORAL AUTHENTICATION

Problem of setting. On the modern stage the problem of authentication of man acquires the special actuality, as values are changing, morally spiritual constituents of the world view field of man, the traditional forms of communication are transformed. Recent of research and publications analysis. The results of analysis testify that the evolution of problem of identity is traced both in works of classics of foreign philosophy, psychology and sociology and in works of modern oversea and domestic researchers. At the same time, without regard to the present theoretical base of the probed phenomena, their reflection in the conditions of informative society needs clarifications taking into account new informatively technological processes. Paper of objective. The purpose of the article is an attempt of comprehension of phenomena of moral authentication of man in the conditions of informative society. Paper main body. In the information society becomes relevant to the human desire to avoid public relations, which is due to her instability as an element in the structure of society. Its main determinants are the processes of individualization and personalization, which arise as a result of changing conceptual orientations that give rise to the formation of semideterminate the subject who feels the need to establish new boundaries of their existence. The information society is unlimited space for semiconstrained personality, on the one hand, expanding the space of identification, and, on the other, narrowing the identity by choosing an increasingly narrow cultural gaps for identity. The paradox of the information society is also expressed in bipolar interpretations of the phenomenon of "loneliness", which is one of segments of identity: on the one hand, Informatization of society brings people together, and with another – more transformerait it in society total solitude. Interaction between people in society is superficial because the real communication is supplanted by the unreal, virtual. Information processes, forming an eclectic, fragmented social space, transformerait ideological paradigm, and at the same time, contribute to the development of creativity and the changing horizons of individual existence, determine the information the identity of a person. In the information environment one is confronted with multiple identity types, which are subject to positive and negative changes under the influence of information and communication technologies. Chief among them are two types of identity: ipse-identity (sense of self) and idem-identity (a more formal identity depends on the context, environment and situation). An important role for the development of human moral identity in the information society communication. It is in the process of interpersonal communication it receives additional information about yourself, and comparing yourself with a lot of other people, people can understand themselves, to realize what it really is. Conclusions of the research. The problem of human identification in a changing ideological paradigm of the information society is important and requires elaboration on a philosophical level settings, which help the individual to maintain their identity under the influence of intensive information flows. The basis of moral identity is the identity, that is, a look into their inner world and find himself at any time, so the individual reflexive refers to himself with the purpose of understanding the self