DOIAbstract
The present article deals with the poetical process allowing blog to be thought and constructed, from the inside, as a genre. Comparing blog with such other genres as diary and serial story, but also taking into account some characteristics peculiar to it—such as its interaction with the real reader, or the way to define the ethos of the author—draws the outlines of an endlessly renegotiated contract of reading. So, the establishment of blog as a genre appears to be the subject of an on-line collective elaborative process
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