The paper examines market liquidity and size of 396 US firms engaged in mergers and acquisitions (M&A). The announcement-period returns are estimated using Carhart’s four-factor model and estimated using two regression specifications. The results suggest that the return continuation depends on the degree of liquidity and the firm size. The positive and significant cumulative abnormal returns (CARs) under both the specifications with exception to the acquiring firms are found. Under the generalized autoregressive conditional heteroskedasticity (GARCH) model due to Glosten et al. (1993), hereafter, GJR-GARCH, the pre-event CARs are significant and persistent in contrast to the estimation based on the ordinary least squares (OLS) regressio...