Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, scholars have progressed little in relating modern family processes to consumption-related decisions. Based on gaps and limitations identified in a review of the existing consumer decision-making literature, this study examines how children influence family consumption decision-making in single-mother families and posits a conceptual framework that integrates normative resource exchange theory with existing consumer decision-making model theory. The implications for a better understanding of processes rather than prevalent outcome-oriented focus for future research purposes are also discussed
AbstractChildren traditionally were not considered important consumer segment. However, with changin...
Even though power and influence of children on family buying behavior is growing little is known abo...
This thesis aims to investigate the processes and factors which affect influence in family decision-...
Although social scientists have identified diverse behavioral patterns among children from dissimila...
This paper explores consumption practices in poor families focusing on children's influence on consu...
Family Consumer Research is an area that has attracted a lot of research attention and effort from a...
Consumer behaviour study has become more significant for marketers for their sustainability and grow...
Children today have become the indirect decision makers of a household. Their influence has grown an...
110 p.Family Consumer Research is an area of interest to many marketers and academics. However, most...
Influence operating on family purchase behavior is the influence of children on the budget allocatio...
Begins by defining consumer socialisation as the process by which young people learn to function in ...
Children have long been acknowledged as playing an important role within family purchase decisions, ...
Children have long been acknowledged as playing an important role within family purchase decisions, ...
Existing research on household decision making is reviewed in terms of three questions: (1) Which fa...
With the rise in single-parent families, there is a need to determine whether there is a resulting c...
AbstractChildren traditionally were not considered important consumer segment. However, with changin...
Even though power and influence of children on family buying behavior is growing little is known abo...
This thesis aims to investigate the processes and factors which affect influence in family decision-...
Although social scientists have identified diverse behavioral patterns among children from dissimila...
This paper explores consumption practices in poor families focusing on children's influence on consu...
Family Consumer Research is an area that has attracted a lot of research attention and effort from a...
Consumer behaviour study has become more significant for marketers for their sustainability and grow...
Children today have become the indirect decision makers of a household. Their influence has grown an...
110 p.Family Consumer Research is an area of interest to many marketers and academics. However, most...
Influence operating on family purchase behavior is the influence of children on the budget allocatio...
Begins by defining consumer socialisation as the process by which young people learn to function in ...
Children have long been acknowledged as playing an important role within family purchase decisions, ...
Children have long been acknowledged as playing an important role within family purchase decisions, ...
Existing research on household decision making is reviewed in terms of three questions: (1) Which fa...
With the rise in single-parent families, there is a need to determine whether there is a resulting c...
AbstractChildren traditionally were not considered important consumer segment. However, with changin...
Even though power and influence of children on family buying behavior is growing little is known abo...
This thesis aims to investigate the processes and factors which affect influence in family decision-...