Value of crowdsourcing in the development process of product innovations

The article is a theoretical consideration of the possibilities of using crowdsourcing in the development process of product innovations. In the first part of the article the essence of crowdsourcing is shown through the prism of selected elements of the definition. The next part of the article presents the concept of using crowdsourcing at individual stages of the product innovation development process and the wisdom of the crowd as a factor creating value in the discussed process