Poster Advertisement in Slovenia

Diplomsko delo obravnava področje razvoja grafičnega oblikovanja plakatov na Slovenskem. Reklamni plakat ima posebno vlogo v sodobnem življenju. S širjenjem proizvodnje ter trgovine in potrebe po reklami za različne proizvode ter dejavnosti se je pojavil tudi reklamni plakat, ki je bil predmet analize. Ta pojav v slovenskem okolju sega v konec 19. stoletja. Potreba po sporočanju in komuniciranju z javnostjo oz. širšo množico je bila temeljni razlog za razvoj plakata. Tehnološki razvoj različnih tehnik tiska je omogočil razvoj grafičnega oblikovanja in samega plakata. Vse od visokega tiska v tehniki lesoreza pa do pojava fotolitografije, s čimer je razvoj plakata na Slovenskem dobil svojo prvo zlato obdobje, je omogočilo razvoj oglaševanja preko plakatov, ki jih sedaj srečamo na vsakem koraku. V času ko je Slovenija postala samostojna država, se je začel gospodarski, politični in kulturni razvoj, prikaz katerih zasledimo na plakatu. Pomembno vlogo igra tudi razvoj stila v reklamnem plakatu, v diplomskem delu je razdeljen na dve obdobji: plakat na začetku 20. stoletja in plakat med drugo svetovno vojno. Še dva pomembna dela diplomske naloge sta pregled sodobnih formatov za reklamne plakate: svetleči, vele- in pametni plakati, ter praktični del, v katerem smo opravili pregled in analizo reklamnega plakata blagovnih znamk Cockta in Peko skozi zgodovino, vse od ustanovitve blagovne znamke pa do današnjih dni. Z dobljenimi rezultati smo zasledili ključne točke razvoja reklamnega plakata v Sloveniji in jih stisnili v ključne smernice razvoja: risba, fotografija, slogan in zgodba na reklamnem plakatu. Z naštetimi smernicami lahko dokazujemo nenehno rast in razvijanje oglaševanja na Slovenskem.This diploma thesis discusses different topics of development of advertising posters’ graphic design in Slovenia. Poster advertising has a special role in modern life. With the expansion of production, trade and especially the need for advertising for various products and activities, there came also an advertising poster, which was subject to analyze. This phenomenon in the Slovene environment dates back to the end of the 19th century. The need to communicate with the public and wider crowd was the fundamental reason for the poster\u27s development. The technological development of various printing techniques has enabled the development of graphic design and the poster itself. Everything from a high press in wood cutting technique to the emergence of photolithography, with which the development of the poster in Slovenia gained its first golden period, enabled the development of advertising through posters that we now see at every step. When Slovenia became an independent country, the economic, political and cultural development began, which is also noticeable on the poster. Development of the style in the advertising poster has an important role. We divided it into two periods in our diploma thesis: a poster at the beginning of the 20th century and a poster during World War II. Two more important parts of the diploma thesis are an overview of contemporary formats for advertising posters: light-emitting, jumbo and smart postersand a practical part in which we reviewed and analyzed the advertising poster of brands Cockta and Peko throughout history, from the creation of the brand to the present days. With the obtained results we extract the key points of the development of the advertising poster in Slovenia and determine them into the key development directions: drawing, photography, slogan and story on the billboard. With these guidelines we can point at the constant growth and development of advertising in Slovenia