In the current economic climate, clothing purchase behaviour in the United Kingdom (UK) is changing and therefore current literature could already be out of date (Hampson and McGoldrick, 2013). To remain competitive, UK clothing retailers must understand how these changes in behaviour influence the purchase decision of their target market. This study shall therefore address this problem through exploration of female consumers evaluative (purchase) criteria within the 18 to 35 year old market. This group has a unique purchasing strategy (KPMG, 2013) and the highest expenditure for fashion clothing within the UK high street market (Mintel, 2013). The research will focus on ladies woven dresses as consumer’s evaluative criteria varies by ...
Sizing of clothing is key to how it is consumed, discussed and experienced within any society, as w...
This study employed a two-step estimation procedure that involved a decision model and a censored de...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
In the current economic climate, clothing purchase behaviour in the United Kingdom (UK) is changing ...
In the current economic climate, clothing purchase behaviour in the United Kingdom (UK) is changing ...
This research explores consumer’s insight into the female sportswear segment for the purpose of impr...
Sales on the high-street are declining and increasingly consumers are turning to the internet to pur...
Sales on the high-street are declining and increasingly consumers are turning to the internet to pur...
Sales on the high-street are declining and increasingly consumers are turning to the internet to pur...
Abstract only: Sales on the high-street are declining and increasingly consumers are turning to the ...
Abstract only: Sales on the high-street are declining and increasingly consumers are turning to the ...
Abstract only: Sales on the high-street are declining and increasingly consumers are turning to the ...
Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing ...
This research explores consumer’s insight into the female sportswear segment for the purpose of impr...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
Sizing of clothing is key to how it is consumed, discussed and experienced within any society, as w...
This study employed a two-step estimation procedure that involved a decision model and a censored de...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
In the current economic climate, clothing purchase behaviour in the United Kingdom (UK) is changing ...
In the current economic climate, clothing purchase behaviour in the United Kingdom (UK) is changing ...
This research explores consumer’s insight into the female sportswear segment for the purpose of impr...
Sales on the high-street are declining and increasingly consumers are turning to the internet to pur...
Sales on the high-street are declining and increasingly consumers are turning to the internet to pur...
Sales on the high-street are declining and increasingly consumers are turning to the internet to pur...
Abstract only: Sales on the high-street are declining and increasingly consumers are turning to the ...
Abstract only: Sales on the high-street are declining and increasingly consumers are turning to the ...
Abstract only: Sales on the high-street are declining and increasingly consumers are turning to the ...
Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing ...
This research explores consumer’s insight into the female sportswear segment for the purpose of impr...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
Sizing of clothing is key to how it is consumed, discussed and experienced within any society, as w...
This study employed a two-step estimation procedure that involved a decision model and a censored de...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...