PERSONAL BRANDING RIDWAN KAMIL DALAM PILKADA JAWA BARAT 2018 (Analisis Isi Media Instagram Akun Ridwan Kamil Periode Bulan Januari-Maret 2018)

This research is used to examine the personal branding of Ridwan Kamil in in 2018 West Java Election (Instagram Content Analysis for Ridwan Kamil Account at January – March 2018 Period). The goal of this research is to know personal branding elements that affected his personal branding in instagram. Methodology of this research is using quantitative method. Type of this research is descriptive study using content analysis to describe the elements of personal branding. Focus of the research is to find elements of personal branding which were prominent in Ridwan Kamil’s intagram at January – March 2018 period. This period is related with West Java election. Data analysis technique of this research is researchers collected Ridwan Kamil's Instagram posts from January to March 2018 according to the predetermined categories, then the data was entered into a coding sheet to be filled in by the coders to be given an assessment based on the agreed category structure. The results showed that the most common element of personal branding was the good name category of 16 photos with a percentage of emergence of 21.9%, the second place was a difference of 10 photos with a percentage of occurrence of 13.6%, while the third was three personal categorizations branding is personal branding with specialization categorization, personality, visibility of each of 9 photos with a percentage of occurrence of 12.3%. Therefore personal success branding can support one's social or political activities in order to be achieved according to their goals