PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY KAMPUNG WARNA WARNI JODIPAN TERHADAP CORPORATE IMAGE PT INTI DAYA GUNA ANEKA WARNA (Studi pada warga Kampung Warna Warni Jodipan RT: 07-09 RW: 02 Kelurahan Jodipan Kota Malang)

Corporate Social Responsibility (CSR) that conducted by Public Relation department was an appreciation by the company or agency to employee, society, and around the environment. The one of CSR from INDANA company was did in Jodipan Malang regency in which CSR wanna real constribution to realize that Malang to become clean, beautifull, and comfortable. Colorfull village development in Jodipan Malang was CSR realization. Finally CSR was the one of ways to enhace corporate image of INDANA company. This research was quantitative research and include the corraletional associative research category. This research conducted at colorfull village of Jodipan Malang with society of RT 07-09 RW 02 Jodipan regency were 415 people. While the sample determination n this study was using simple random sampling technique and find out the number of sample were 81 people which is have been minimized being Taro Yamane formula. There for collecting data technique which is used of this research was a simple linear regression analysis to find out the tremendous influence. Based on the analysis conducted, so the researcher take the conclusion that was significant positif impact between corporate social responsibility programs “Colorfull village of Jodipan” to corporate image of INDANA company. Based on the correlation count that was obtained coeficiant correlation (r) 0,220 that means the relation of two variable included of low cathegory. From determinant formula count was showing coefficient value of determination (R2) that was 0,048 it means 4,8 % of corporate image variable will be explained by CSR INDANA company. While the reminder was 95,2 % of variable corporate image will be explained by other variable that doesn’t explained of this research. The simple regression analysis count could explained that was CSR INDANA company has positive impact to Corporate image, although in this research the impact of it only 0,158 unit. Corcerning of this unit was showing that the impact appeared by CSR INDANA company to corporate image was small