Supplemental Material, DS_10.1177_0022242918807170 for Selling the Premium in Freemium by Xian Gu, P.K. Kannan, and Liye Ma in Journal of Marketing</p
Supplemental material, sj-pdf-1-jmx-10.1177_00222429231213581 for Influencer Mix Strategies in Lives...
Supplemental Material, DS_10.1177_0022242918805411 for Scheduling Content on Social Media: Theory, E...
Supplemental Material, jmr.16.0331-web-appendix for Intercompetitor Licensing and Product Innovation...
Supplemental Material, DS_10.1177_0022243718823169 for Optimal Design of Free Samples for Digital Pr...
Supplemental Material, DS_10.1177_0022242918815163 for Paywalls: Monetizing Online Content by Adithy...
Supplemental Material, DS_10.11770022242919841039 for Successfully Communicating a Cocreated Innovat...
Supplemental Material, DS_10.1177_0022242919830958 for Market Intelligence Dissemination Practices b...
Supplemental Material, DS_10.1177_0022242918812055 for Price Promotions and Popular Events by Wiebke...
Supplemental Material, DS_10.1177_0022242918812056 for Within-Seller and Buyer–Seller Network Struct...
Supplemental Material, DS_10.1177_0022242918809930 for Creating Effective Online Customer Experience...
Supplemental Material, 817513_supplemental_materials for Targeted Promotions on an E-Book Platform: ...
Supplemental material, sj-pdf-1-jmx-10.1177_00222429231177627 for Scientific Evidence Production and...
Supplemental Material, jmr.15.0418-web-appendix for Speaking for “Free”: Word of Mouth in Free- and ...
Supplemental Material, jmr.17.0102-web-appendix for Customer-Based Corporate Valuation for Publicly ...
Supplemental Material, DS_10.1177_0022242918817000 for Seeding as Part of the Marketing Mix: Word-of...
Supplemental material, sj-pdf-1-jmx-10.1177_00222429231213581 for Influencer Mix Strategies in Lives...
Supplemental Material, DS_10.1177_0022242918805411 for Scheduling Content on Social Media: Theory, E...
Supplemental Material, jmr.16.0331-web-appendix for Intercompetitor Licensing and Product Innovation...
Supplemental Material, DS_10.1177_0022243718823169 for Optimal Design of Free Samples for Digital Pr...
Supplemental Material, DS_10.1177_0022242918815163 for Paywalls: Monetizing Online Content by Adithy...
Supplemental Material, DS_10.11770022242919841039 for Successfully Communicating a Cocreated Innovat...
Supplemental Material, DS_10.1177_0022242919830958 for Market Intelligence Dissemination Practices b...
Supplemental Material, DS_10.1177_0022242918812055 for Price Promotions and Popular Events by Wiebke...
Supplemental Material, DS_10.1177_0022242918812056 for Within-Seller and Buyer–Seller Network Struct...
Supplemental Material, DS_10.1177_0022242918809930 for Creating Effective Online Customer Experience...
Supplemental Material, 817513_supplemental_materials for Targeted Promotions on an E-Book Platform: ...
Supplemental material, sj-pdf-1-jmx-10.1177_00222429231177627 for Scientific Evidence Production and...
Supplemental Material, jmr.15.0418-web-appendix for Speaking for “Free”: Word of Mouth in Free- and ...
Supplemental Material, jmr.17.0102-web-appendix for Customer-Based Corporate Valuation for Publicly ...
Supplemental Material, DS_10.1177_0022242918817000 for Seeding as Part of the Marketing Mix: Word-of...
Supplemental material, sj-pdf-1-jmx-10.1177_00222429231213581 for Influencer Mix Strategies in Lives...
Supplemental Material, DS_10.1177_0022242918805411 for Scheduling Content on Social Media: Theory, E...
Supplemental Material, jmr.16.0331-web-appendix for Intercompetitor Licensing and Product Innovation...