Accessible URL Checklist for Science Gateway Websites

Ten important guidelines to consider when optimizing your URL structure (web addresses).This accessibility checklist helps website owners optimize accessible URLs to be both search-engine friendly and user-friendly.On a search engine results page, URLs are often included in search listings. URLs can be crucial for encouraging searchers to click the link to a web page. Therefore, website owners should try optimize every portion of a search listing: URL structure, document title, and meta-tag content or page snippet, for example.A website's URL structure can reinforce information scent, increase user/searcher confidence, and establish aboutness. Documents with clearly labeled URLs support the text component and link component of search engine optimization (SEO). The foundation of successful SEO consists of four fundamental building blocks: the text component, link component, popularity component, and searcher behavior component. Furthermore, an effective URL structure supports multiple facets of Peter Morville's User Experience (UX) Honeycomb: accessibility, findability, and usability.Websites that use this core foundation in synergy tend to gain increased search engine visibility over time. In addition, searchers tend to be delivered directly to their desired content.