LOGISTIC ATTRIBUTES IN E-COMMERCE CONSUMER SATIS-FACTION

This paper has as central purpose of research to evaluate how the consumers via e-commerce perceive the aspects of logistic performance. The growth of internet sales consolidates e-commerce as a major retail channel. Market supply is made direct to the consumer, by a greater number of individual orders in smaller quantities and in a unique diversity of specifications. Deliveries are frequent for home addresses. Thus, logistics is associated with the transaction the consumer makes with the seller. Therefore, it becomes coherent to investigate whether logistic performance influences consumer satisfaction. It is concluded that the influence of e-commerce logistics on consumer satisfaction of cosmetics is low so that logistics does not bring additional satisfaction, it only prevents the customer from being dissatisfied.