Supplemental Material, jmr.13.0366-web-appendix - Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

Yajin Wang (6102356)
Deborah Roedder John (6102359)

Publication date

December 2018

DOI

10.25384/sage.7485419.v1

Abstract

Supplemental Material, jmr.13.0366-web-appendix for Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users by Yajin Wang, and Deborah Roedder John in Journal of Marketing Research</p

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Supplemental Material, jmr.13.0366-web-appendix - Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

Abstract

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Supplemental Material, jmr.13.0366-web-appendix - Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

Abstract

Extracted data

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