Supplemental Material, jmr.15.0197_web_appendices - Branded Apps and Their Impact on Firm Value: A Design Perspective

D. Eric Boyd (6174596)
P. K. Kannan (6174599)
Rebecca J. Slotegraaf (6174602)

Publication date

January 2019

DOI

10.25384/sage.7546925.v1

Abstract

Supplemental Material, jmr.15.0197_web_appendices for Branded Apps and Their Impact on Firm Value: A Design Perspective by D. Eric Boyd, P. K. Kannan, and Rebecca J. Slotegraaf in Journal of Marketing Research</p

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Supplemental Material, jmr.15.0197_web_appendices - Branded Apps and Their Impact on Firm Value: A Design Perspective

Abstract

Extracted data

Supplemental Material, jmr.15.0197_web_appendices - Branded Apps and Their Impact on Firm Value: A Design Perspective

Abstract

Extracted data

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