Supplemental Material, DS_10.1177_0022242918822300 - Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Dennis Herhausen (6254834)
Stephan Ludwig (142429)
Dhruv Grewal (6254837)
Jochen Wulf (6254840)
Marcus Schoegel (6254843)

Publication date

April 2019

DOI

10.25384/sage.7618298.v1

Abstract

Supplemental Material, DS_10.1177_0022242918822300 for Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities by Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, and Marcus Schoegel in Journal of Marketing</p

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Supplemental Material, DS_10.1177_0022242918822300 - Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Abstract

Extracted data

Supplemental Material, DS_10.1177_0022242918822300 - Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Abstract

Extracted data

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