Supplemental Material, 817513_supplemental_materials - Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Nathan Fong (6277241)
Yuchi Zhang (537061)
Xueming Luo (6277244)
Xiaoyi Wang (90589)

Publication date

March 2019

DOI

10.25384/sage.7649582.v1

Abstract

Supplemental Material, 817513_supplemental_materials for Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs by Nathan Fong, Yuchi Zhang, Xueming Luo, and Xiaoyi Wang in Journal of Marketing Research</p

Extracted data

We use cookies to provide a better user experience.

Data Protection

Supplemental Material, 817513_supplemental_materials - Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Abstract

Extracted data

Supplemental Material, 817513_supplemental_materials - Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Abstract

Extracted data

Related items

Related items