Supplemental Material, jmr_16_0400_web_appendices - If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success

Supplemental Material, jmr_16_0400_web_appendices for If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success by Yael Zemack-Rugar, Canan Corus, and David Brinberg in Journal of Marketing Research