Effects of demographically targeted versus non-targeted advertisements on visual attention.</p
Understanding how to more effectively advertise is an important area for practitioners, many of whom...
Using eye-tracking data, we tested what elements of the ad are able to catch the eye and whether the...
This study examines the differences between genders in visual attention and attitudes towards differ...
Effects of demographically targeted versus non-targeted advertisements on brand attitude and website...
Global investments in online advertising rise quickly but Internet users often avoid looking at ads ...
Global investments in online advertising rise quickly but internet users often avoid looking at ads ...
Advertisements play an important role in today’s market. They help companies to maximize sales of t...
University of Minnesota Ph. D. dissertation. December 2009. Major: Mass Communication. Advisor: Rona...
We propose a methodology to study the effects of physical ad properties on consumers' Visual attenti...
We propose a methodology to study the effects of physical ad properties on consumers' Visual attenti...
The cognitive impact of pop-up ads is not well known: while designed to inform they also interfere w...
Eye tracking technology allows for the study of visual attention towards presented stimuli. A vast a...
There is much evidence that the presence of a feature advertisement can increase the sales and marke...
Purpose This study examines the differences between genders in visual attention and attitudes towar...
The way in which humans visually comprehend dynamic stimuli is largely unexplored, however, understa...
Understanding how to more effectively advertise is an important area for practitioners, many of whom...
Using eye-tracking data, we tested what elements of the ad are able to catch the eye and whether the...
This study examines the differences between genders in visual attention and attitudes towards differ...
Effects of demographically targeted versus non-targeted advertisements on brand attitude and website...
Global investments in online advertising rise quickly but Internet users often avoid looking at ads ...
Global investments in online advertising rise quickly but internet users often avoid looking at ads ...
Advertisements play an important role in today’s market. They help companies to maximize sales of t...
University of Minnesota Ph. D. dissertation. December 2009. Major: Mass Communication. Advisor: Rona...
We propose a methodology to study the effects of physical ad properties on consumers' Visual attenti...
We propose a methodology to study the effects of physical ad properties on consumers' Visual attenti...
The cognitive impact of pop-up ads is not well known: while designed to inform they also interfere w...
Eye tracking technology allows for the study of visual attention towards presented stimuli. A vast a...
There is much evidence that the presence of a feature advertisement can increase the sales and marke...
Purpose This study examines the differences between genders in visual attention and attitudes towar...
The way in which humans visually comprehend dynamic stimuli is largely unexplored, however, understa...
Understanding how to more effectively advertise is an important area for practitioners, many of whom...
Using eye-tracking data, we tested what elements of the ad are able to catch the eye and whether the...
This study examines the differences between genders in visual attention and attitudes towards differ...
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